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Signature Structures

Signature Structures

Signature Structures have been designed to provide the perfect environment for merchandising, sponsorship or corporate information at special events. These welcoming structures attract by the nature of their distinctive design and engage through interactive experience.

Units can be supported on adjustable legs, suspended or attached to other structures and are compatible with many other systems. Canopies can be made from many fabrics in various styles and finishes and can be screen printed or color etched to allow complete customization. Sidewalls, doors, and internal partitions are available in a variety of materials including fabric, glass and polycarbonate.

The Architecture of Sponsorship

Signature Structures have been installed in over twenty countries in literally hundreds of applications, including the Rocks Market in Sydney, EPCOT Center at Walt Disney World, and the Maritime Museum in Macao. The future of Signature Structures took a dramatic turn when they were used at the 1996 Atlanta Olympic Games.

Signature Structures are used to create one of the most successful "presence programs" at the Atlanta Olympic Games. Trained volunteers disseminated all spectator services from the structures. Each Olympic venue was analyzed for potential crowd volume and flow to determine the number of units. Each of the fifty plus units costs were offset by corporate sponsorship dollars for signage on the individual units; in fact they proved to be a money maker for
the venue.

The benefit of immediate, expandable and retractable space, which requires no planning permission, means increased revenue through:

  • Increased rental space.
  • Enhanced offerings to corporate clients, including hospitality and meeting rooms
  • Flexibility to accommodate short term attendance surges for special events, including media centers, concessions, smoking areas and crowd control.
  • Increased offerings to corporate sponsors via signage on structures, merchandising opportunities and product demonstrations.
  • Increased delivery of spectator services, such as information stations, shade shelters, walkways and transportation stands.

DHD International has the unique expertise to offer strategic marketing consultation in the area of the financing of Signature Structures with commercial sponsorship dollars.



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